A lead magnet only pulls when it is built for one specific person. Most people have never actually written down who that person is.
This page fixes that before you walk in. About an hour, and it is the most valuable hour you will spend before Tuesday.
We build your lead magnet FOR you - and this sheet is exactly what we build it from. No sheet, no raw material. The best sheets also get first pick for the live hot seats in the VIP room, so get it in early.
Bring your Build Sheet on Tuesday. We are building live from these inputs - and some of them are going up on screen. You walk in with the hard part already done and walk out with a magnet that pulls.
People finish this and tell us the clarity alone was worth the ticket. Good - that is the warm-up. Tuesday is where that clarity becomes a real asset with your name on it.
Do not feed it your website copy. The polished version is the version that is not working. What you build Tuesday is only as good as what goes in here.
You do not have a reach problem.
You have a recognition problem.
They fail at the name. The person only ever sees the title and what it promises, then decides. Everything you poured into the inside never gets a vote.
And the reason the title misses is almost never writing skill. It is that the person building it never got specific enough about who it was for. A magnet built for "founders" or "women in business" gets downloaded by nobody, because nobody is a category. People are people.
So before a single line gets written on Tuesday, the real material has to be on the table: who you are, who you actually serve, what you actually sell, and the thing you do that everybody else in your field skips.
Most of it you have never written down. That is normal, and it is exactly what the next hour is for.
Copy the prompt below into Claude or ChatGPT and hit send. It interviews you across six rounds, one question at a time, and it will not let a vague answer stand. About an hour. You can type PAUSE any time and pick it up later.
At the end it hands you a Build Sheet in five labeled blocks. Read it. It is your language, not the machine's, and it is the clearest version of your business you have put on paper.
Five blocks, five boxes, about two minutes. It lands with the team. VIPs - this is what we build your magnet from. Everyone else - this is what Tuesday runs on, so bring your sheet with you too.
Eight quick fields, then paste your five blocks straight across. Two minutes.